Secure EMV Chip Cards

4 Ways for Merchants to Avoid Fraud After the EMV Liability Shift

Card fraud is a persistent problem in the U.S. In fact, per The Nilson Report, U.S. card losses accounted for a whopping 38.7% (or $8.45 billion) of gross global card fraud losses in 2015. Given that stat, it’s no surprise the major payment networks instituted new rules that very year designed to mitigate the problem. While financial institutions traditionally footed the bill for fraudulent transactions, payment networks can now hold merchants liable for fraud if they accept the payment in store via a credit or debit card’s magnetic stripe and not it’s more secure EMV chip. That liability shift means it’s more costly than ever before for merchants to skimp on payment processing security. Here’s a guide to avoiding fraud with (and after) the EMV liability shift. 1. Upgrade Your Terminals EMV chip readers are designed specifically to prevent “card present” fraud. “Card present” fraud is just a fancy way of…

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Chip and Pin vs Chip and Signature

Chip-and-PIN vs Chip and Signature

With the EMV liability shift well under way, you may feel like you can finally stop worrying about how your credit card processing is done and get back to being concerned with the other aspects of your business. However, now that we have moved past the question of chip cards versus strip cards, we now need to tackle the issue of chip and pin versus chip and signature. Which is better and why? Is there a difference in security or merchant liability? If you are a business owner, this is a question that would be beneficial for you to deal with. Let’s take a look. What’s the Difference Between Chip-and-PIN Over Chip and Signature? The best place to start when choosing between these two approaches to transaction processing, is to get a better understanding of their differences. Helpfully, these two options are exactly what they sound like. For starters, chip…

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Secure EMV Chip Cards

Protecting Your Business and Cardholders With EMV

Business owners around the world rushed to update their payment terminals to accept cards with EMV before the 2015 deadline. If you own a restaurant or retail store you’re probably familiar with the term EMV. However, many people don’t understand how the technology works. Are you curious about how it can help your business? Here is some basic information about EMV cards and how it can help protect your business. What is EMV? EMV is a new payment standard for merchants around the world. The term EMV refers to Europay, MasterCard, and Visa, the payment processing companies that developed the system. They created the technology to create a safer shopping experience for consumers and merchants. Cards with EMV or “chip cards” have an embedded electronic chip on the front that allows customers to process transactions securely. How Does EMV Work? First, customers have to insert their EMV card into the store’s payment…

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Guide to EMV Processing Equipment

A Guide to Choosing the Right EMV Equipment

EMV chip card readers have all but replaced strip card readers and chances are, if you have not yet updated your terminal, you will be soon. The good news is, EMV chip card readers are easier than ever to find and there is no shortage of options. In fact, this can almost be too overwhelming, making it incredibly difficult to make an informed decision. With this in mind, we thought it would be helpful to put together a guide to EMV equipment so that you can make the best decision when it comes to your chip card reader. What are the Different EMV Equipment Options?  The major difference between EMV and card stripe terminals is the chip-reading portal into which the EMV cards are inserted. These terminals utilize technology specifically designed to read these microchip cards. Choosing the best EMV equipment can be difficult but it has a lot to…

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EMV and Pay-at-table

Why EMV is Important For Restaurants

If you’re just hearing about EMV now, then I have some bad news for you. EMV rollout started about a year ago and has since passed one major deadline, Oct 1st 2015, for merchants. This deadline dictated that the merchant is now responsible for chargebacks and fraudulent transactions. During the rollout of EMV many business owners were slow to adopt the technology. Especially in restaurants where we still see that most if not all are relying solely on magstripe. Many restaurant owners refuse, or delay upgrading over the pure convenience that magstripe has provided them for years. Even though they’re the ones bleeding out cash in fees and chargebacks each month. Magstripe vs EMV EMV transactions rely on a small embedded chip programmed with a special token. The chip gives it the ability to dynamically generate a secure transaction between the bank and the card. Every time the card is…

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