Why Customers are Huge Fans of Rewards Programs

It’s not too hard to understand why customers love rewards programs. I myself can think of at least six stores that offer a rewards program. With customers spending money frequently it’s nice to receive something in return, this is what makes rewards programs very appealing to shoppers and retailers. Let’s dig into a few statistics! Saving Money! Firstly, and undeniably, consumers love the opportunity to save money or receive products on discounts. When consumers save, they feel more liberated to buy more. Studies have shown that about 22% of rewards consumers spend more on an order. Easy to Market Consumers prefer businesses that give back to them! In industry surveys, roughly 83% of consumers say that they are more likely to do repeat business where a rewards program is present than a comparable business without a rewards program. Consumers desire special incentives such as BOGOs, double rewards purchases, day of the…

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