Gift Cards for Your Small Business

Gift Cards for Small Business: Why & How to Get Started

The blog below has everything you need to begin accepting and growing your business with gift cards. From choosing what type to various marketing ideas, you’ll walk away confident about how to best approach gift cards. Gift cards are useful for all businesses Gift cards are a win-win for both small businesses and customers. They provide a more thoughtful gift avenue than cash for consumers, and for businesses they help bring in new and repeat customers while fighting back against lull periods (I’m looking at you post-Christmas). Think about it. Every customer that walks into your shop or goes online searching for a gift card and doesn’t find one takes that business elsewhere and doesn’t spread the word about your business. You lose both short-term and long-term cash potential. This can really add up over time. Gift cards double as both a marketing and revenue tool simultaneously, so if you…

Read Full Post
AVS (Address Verification System) Explained

AVS (Address Verification System) Explained

It doesn’t matter what type of business you have, if you’re conducting online transactions consistently, it’s important to have a set of order review measures in place. Apart from the obvious benefits of fraud prevention, order review measures build customer trust and increase your leverage in chargeback cases — ultimately reducing your overall chargeback expenses. And the more you grow, the more important these measures and the system that you keep track of them with becomes. You may already be using or have heard of some of these order review measures before; many come built-in with the processing services MSPs provide, but it’s important to know why and which parameters you have in place to both make better decisions for your business and to be able to defend yourself when chargebacks occur. Documentation and proof of process are the keys to winning cases. The most common order review checks include…

Read Full Post
What is an eCheck?

What is an eCheck? Everything You Need to Know

With electronic payments being the norm and cash payments & traditional checks becoming less common year after year, it can be tough keeping up with all the various forms of payments available to your business. But, as a business owner it’s important to understand the pros and cons of each payment type you can and do offer to your customers, and the more sales you transact the more important the charges and flexibility of these payment options become. Rapid growth requires a proper foundation across every facet of your business, and payment processing is a big part of that. Transaction fees really add up, so even a small percent change can mean big savings for your business in the long-run. And it’s not just about keeping an eye on transaction fees, providing the best option for your customers increases customer satisfaction and online conversion rates. With this in mind, let’s…

Read Full Post

PCI Compliance Checklist: 12 Requirements Explained

What is PCI Compliance? If you currently accept or are planning on accepting payment card transactions, you’ve probably heard of PCI Compliance. It can be tricky to implement, but the reasoning behind PCI is straightforward. No one — not businesses, consumers, or issuing banks want to be the cause or victim of a payment security breach, so PCI was created to help isolate liability and reduce breaches. Or more formally: The Payment Card Industry Data Security Standard (PCI DSS) is a set of standards created by major payment card companies to protect consumers and avoid liability by forcing businesses involved in the payment card ecosystem to implement safety measures and processes. Got it? Great. Why payment security matters The security of cardholder data affects your businesses, your customers, and the entire payment card ecosystem. If a breach occurs at your business, you’ll lose customers, you’ll have to pay numerous, often…

Read Full Post
How to Become a Credit Card Processing Agent

How to Become a Credit Card Processing Agent

So you’ve heard about the benefits of being a Credit Card Processing Agent or Merchant Account Sales Agent: residual income, the opportunity to work for yourself, the ability to choose your clients, and more. While working in merchant services can be lucrative, you need to approach it with intelligence. If you don’t you have a sales background, you’ll need to spend time understanding what separates successful credit card processing agents from the failures. If you don’t know much about credit card processing, then you’ll need to learn the ins and outs of the merchant services industry. Your income will entirely depend on your ability to land new accounts and keep them with you, so once you jump in it’s up to you to make the most of it. Sound exciting? Great. You’re in the right place. So how do you become a credit card processing agent? And not only that,…

Read Full Post